New York’s Go-to wardrobes Stylist for The Stars LooksByLunden

Incepting his career in 2005 Lunden Olin, known as Looks By Lunden is an internationally renowned celebrity wardrobe stylist. Hailing from Brooklyn, New York, Lunden’s multifaceted expertise ranges as a creative director, personal shopper, and an esteemed influencer. The self proclaimed “fashion general” has left his vast imprint in the fashion industry. He has expanded his fashion conglomerate over the duration of seventeen plus years. Lunden’s fidelity to his craft led him to being identified as one of New York’s principal wardrobe stylists and fashion innovators of the millennial generation.

Instagram: @LooksByLunden & Website: LooksByLunden.com

Lunden commenced his career for the legendary New York Fashion Week in 2005. It was there Lunden debuted his eclectique-metropolitan merged collection entitled “Olin Edizione”. Subsequent to his debut Lunden’s social media following and notoriety began to heighten. Soon after he stapled his now iconic “Looks by Lunden ‘’ tagline. Following the success of pioneering his brand he has worked with notable networks and magazines; TMZ, Buzzfeed, Fuse TV, VH1, B.E.T., FUSE, Life & Style, HEED, Elements, Sheen Magazine, and The Source Magazine. In which, his vast fashion abilities landed him to be highlighted on prominent outlets The Shaderoom and Essence Magazine.

As the advancement of his brand prevailed throughout the duration of his métier his celebrity consumers expanded. Lunden commenced to expand his massive portfolio. Lunden’s celebrity clientele and agency affiliation included significant talent such as Lil Nas X, Reginae Carter, Fivio Foreign, Dreamdoll, Ginuwine, Big Freedia, rapper Lil’ Mama, Amara La Negra, rapper Desiigner, TobiasTruvillion of FOX “Empire”, Vicky Jeudy of “Orange is the New Black”, Kiersey Clemons of Neighbors 2: Sorority Rising, Isis King of Top Model, Brittany Mirabile of “The Purge 2: Election Year”, Safaree of LHH New York & LA, Mariahlynn, Anias, Phresher, He was he head stylist for “Your Husband Is Cheating on Us” and Ross Marquand of AMC’s “The Walking Dead”. Among the notable celebrity clients Lunden continued to perfect his craft in the fashion industry through networking and client referrals.

Growing in his notoriety, Lunden, was requested to walk the red carpet for “Free Guy” movie screening, he walked the Harlem Fashion Week red carpet, Scream the movie, he was a guest on the ‘Talk You Sh*t” podcast, “The Block Party” podcast, and featured on “The Wendy Williams Show”. Being the multi-hyphenated fashion innovator he is, Lunden, unearthed his directing abilities in 2017. He directed his first music video. Adding to his creative direction, Lunden’s philanthropic efforts are continually a vast affiliation of his identity. Currently, Lunden continues to curate and support community driven projects and events that benefit underserved areas throughout New York City.

• As a multi-entrepreneur what inspired you to develop your company? I felt like there was no one I wanted to be or look up to growing up so I had to become HIM. I want to show that little creative little boy or girl they are just as special. To never give up on your dreams and goals.
• How have your priorities changed from when you first started your journey into entrepreneurship? When I first started it was more about getting my name out there and about chasing the “bag”. Now it’s about re branding and helping others to learn and grow while being creative.

• Knowing what you know now, is there anything you would have done differently when you were first starting out? Yes I would have interned more and researched more before I hit the pavement. I feel like you should learn as much as possible before taking on the project alone. And save as much as possible because you never know what’s around the corner. So you want to be prepared but once your a entrepreneur it’s all on you.
• What challenges did you have to overcome at the beginning of your journey? Please trusting my styling eye. And also learning how to leave the drama at home. No one wants to hire you and your baggage.
• What is unique about your business veres any other platform? I’m looking to building a stylist home for up and coming stylist there is not a lot of places for stylist to call home like there is for hair and makeup artist . I also creatively direct, act and shoot and record. So it’s a one stop shop.
• What advice would you give to someone who is trying to become an entrepreneur or work in the industry? Create your own lane , plan out the way you decide to take over. And NEVER STOP CREATING.
• Entrepreneurship is never easy. A lot of people don’t have the capital to bring their business to light. How did you raise funding? Honestly I went homeless in beginning because I didn’t have a plan but with God and putting a plan in action I was able to get out that hole and never look back. There are many ways to style to make money. I started to organize closets and person shop on the side for clients as well.
• What strategies did you first use to market your brand? MySpace and regular fashion shows held by myself.
• How do you define success? If you wake up happy to do what you love doing. And if your own goals are being met. I say pretty successful if you ask me.
• What have you enjoyed most about starting your own company? The perks traveling the world , meeting new people being able to help others and not pay for a flight when styling.

• What are the qualities of a good entrepreneur? A Hard worker , a smart work , takes care of the job but never forgets themselves or others in the process.
• What are you working on now? A clothing line for NYFW September 22, and other ways to bring stylist/ influencers and others together to create some amazing art.